Tuesday, May 22, 2007

Finding Nemo In Sushi

Having worked in direct mail advertising, I can really appreciate the creative genius behind this piece from Australia. The channel TV2 sent sushi to media planners and buyers to encourage them to book advertising space during Sunday Premier Movies. The piece, which was in fact edible, generated unprecedented inquiries to the sales team which managed to sell 100% ad space for the show.

1 comment:

Unknown said...

hahaha hilarious !!