Please note: This web log entry contains one or more embedded YouTube videos that no longer work since YouTube permanently disabled my account. I apologize for any inconvenience.
One thing I learrned while working at the ad agency Merrell Remington is that the copy in a print ad must be short and simple. While the information may seem important to the copywriter, the reader almost never reads the whole thing. Below is a case in point.
1 month ago